In short-term advertising campaigns, time is a crucial factor in driving purchase
urgency. With AR technology, beverage brands can create engaging experiences by:
• Displaying a live countdown timer directly on the packaging via AR, creating a
sense of scarcity and encouraging quick action.
• Launching time-limited offers (e.g., 50% off for 24
hours) to attract customers to visit the store or point of sale.
• Thanks to the interactive nature of
AR, customers feel like they are part of a real-world game, enhancing both excitement and brand
engagement.